From the Google antitrust trial, dominance in ads
The Verge reports on Google’s antitrust trial, where former News Corp executive Stephanie Layser testified that the search giant’s ad tech tools dominate the market, making it challenging for publishers to switch to limited alternatives. Layser criticized Google's unified pricing rules and described Google Ad Manager as outdated and restrictive. Despite these drawbacks, Google maintains nearly 90% market share in US ad tech. Other witnesses, including Goodway Group CEO Jay Friedman, highlighted similar concerns about Google's market power and inflexibility in negotiations. The trial aims to demonstrate Google's monopolistic control over ad tech tools, while Google argues it's being penalized for success.
"New testimony in Google's antitrust trial exposes the challenges publishers face with ad tech tools. Former News Corp exec calls out Google's market dominance and inflexible policies. Is it time for change in the digital advertising landscape? #GoogleAntitrust #AdTech"
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